3 Reasons to Run Snapchat Creator Campaigns

3 Reasons Why You Should Be Running Snapchat Creator Marketing Campaigns

 

Snapchat has officially integrated with a new platform, giving brands access to its 422 million global daily active users, along with a community of Snap creators and valuable performance data. Here’s why Snapchat should be part of your marketing strategy:

 

1. Massive, Engaged Audience

Snapchat isn’t just for teens—while it’s popular with younger users (90% of 13-24-year-olds in 20+ countries), it also captures 75% of users aged 13-34. This demographic includes the largest segment of online shoppers, many of whom are highly influenced by creator content. With the average user opening the app 40 times a day, there's a significant opportunity to reach potential customers.

 

2. Focus on Authenticity

Snapchat positions itself as a space for real-life moments, promoting authenticity over social pressures. This focus on genuineness resonates with users, as 87% of them are open to seeing brand-sponsored content from creators. Studies show that honest, relatable content drives higher engagement and positive brand perception—making Snapchat creators the perfect partners for your campaigns.

 

3. Creators Love Snapchat

Snapchat’s focus on creativity and community makes it a favorite platform for content creators. The app’s design prioritizes content creation, and many creators appreciate the ability to share authentic, unfiltered content. This resonates with their audiences, leading to higher engagement and stronger connections between brands and consumers.

 

In Conclusion: Snapchat is the perfect place to connect with Gen Z and Millennial shoppers, partner with authentic creators, and boost brand awareness. With real-time performance metrics and tools to streamline campaigns, running a Snapchat creator marketing campaign is easier than ever.